Cryptocurrency

Bakkt: New payment option for Starbucks

Some users of the mobile app, Starbucks will be able to access the opportunity to pay for their favorite drinks with Bakkt Cash, as announced by the firm. Much time has passed since the crypto users dreamed of this. In fact, the parent company of Bakkt, Intercontinetal Exchange (ICE), announced in 2018 that was working to allow the use criptos for retail payments. Now, some time later, Adam White, president of Bakkt, has announced through its social networks the new the great news: “we’re Also reducing the costs of payment to traders, thus improving their results. Open your application @Starbucks to see our first direct integration and select @Bakkt to enroll in our Program of Early Access,” said White on Twitter. However, the coffee giant, Starbucks, emphasized that the option of Bakkt Cash this is a beta test limited for now. It is precisely for this reason that, although the use of Bakkt Cash could be available, White emphasized that customers first must register in a Program of Early Access.

“We are currently conducting a limited test for our customers using the payment method of Bakkt”.Communicated to the media, a spokesperson of Starbucks.

Also, Starbucks confirmed in a statement to be a partner in the strategic launching of the crypto wallet Bakkt. “We anticipate that a variety of cryptocurrencies will gain traction with customers and, through our work with Bakkt, we will be in a unique position to consider and to constantly provide customers with new and unique ways to pay without problems, in Starbucks”, was reported.

Bakkt, the giant of the crypto world

In this way, it is not surprising that Bakkt is considered one of the most promising initiatives in the crypto market. In fact, the company recently managed to raise $300 million in a new round of funding to continue advancing. In this round of funding were involved giants such as Microsoft M12, the technology firm financial PayU, the Boston Consulting Group and Goldfinch Partners. Not to mention the industry-related Blockchain, CMT Digital and Pantera Capital. Also, along with the announcement of the financing round, Mike Blandina, CEO of the firm, also revealed that Bakkt had updated its website, revealing interesting details on the application Bakkt that is scheduled to be launched this summer. Not to mention that, recently, the firm has acquired a services company customer loyalty call Bridge2 Solutions. “With the completion of our funding of the B-Series and the recent acquisition of Bridge2 Solutions, Bakkt is now a team of 350 employees and manages loyalty programs for 7 of the top 10 financial institutions and more than 4,500 loyalty programs and incentives, including two of the largest u.s. airlines”, was expressed in the blog post. In this way, there is no room for doubt that Bakkt is committed to achieving its objectives in this 2020. In particular, increasing adoption by consumers and spur the growth of ICE.

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