Executive of the famous technology company Apple, said that the company had their eyes fixed on the cryptocurrencies. Jennifer Bailey, the vice-president of Apple Pay, said in an interview to CNN, during an event in San Francisco, that “we are seeing the criptomoneda” because “we believe that it is interesting. We believe that you have a potential interesting long term.” As the popularity of digital currencies continues to rise, more companies begin to be interested in these assets. Even more so if your competition is using them in some way. Something similar happens with the history of Apple. The giant technology launched his interest in the cryptocurrencies due to many other industry companies began to do so. A clear example of this is Facebook, the main promoter of the controversial digital currency, the Pound. Although the project is expected to Pound to be launched next year, there really is no certainty of this happening. Another element that could push Apple to investigate about the digital currencies, is the approach that you are I tend to both Samsung as its devices towards them. If the company created by Steve Jobs did not want to fall behind, it was necessary to dabble in cryptography. For its part, the analyst of Wedbush Securities, Dan Ives, stated that: “This would be a great opportunity for the cryptography if Apple is heading this way (…) Given the strategic approach of Apple, a movement toward the cryptography might make sense given their goal of monetizing even more to its consumers in the coming years.” It is important to remember that in 2014 Apple had entered the industry of mobile payments with the launch of Apple Pay. The typical style of the company, this promised that the service will “transform” the market for mobile payments to offer a simple and secure way of making payments in apps and in physical stores. Although the company did not confirm how many people are currently using Apple Pay, it is known that the application processes nearly a billion transactions a month. To have this platform allowed to detect one drawback among consumers, which is called “misperception”, which is that some consumers believe that “paying with your physical card is more secure to actually pay with your mobile phone”, when in reality it is totally the opposite. To overcome this barrier, which is also presented in the industry cryptographic, you need to provide a lot of education to customers and make a follow-up work to make sure that they may be able to leave behind old paradigms. The following two tabs change content below. I am a student of International Studies, interested in new technologies and their impact on the world. A true believer that tenacity is the foundation of success.
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