Consumers are on the lookout. Since Coca-Cola will accept Bitcoin, in more than 2,000 vending machines, through a mobile app, Only the Smart Wallet. Although for the time being will only be in New Zealand and Australia.
While at first it seems that it will not be too significant. This is obviously one of the biggest companies in the world which is accepting payment with BTC.
The initiative comes after the alliance of Coca-Cola Amatil, the largest bottler and distributor of the brand in Asia Pacific, with the startup of payments with digital assets, Centrapay.
The partnership will allow users to pay with various cryptocurrencies by the products of vending machines Amatil, through an app on their smart phones.
This partnership is an important step forward. It should be emphasized, that this could be the start of a chain reaction that achieves the positioning of the cryptocurrencies in the world.
Coca-Cola will accept Bitcoin in their vending machines
To pay with Bitcoin or other cryptocurrencies, users only need to download the app Only on their smartphones, which combines instant messaging with crypto wallet.
They will then be able to use it to scan a QR code from the vending machines, Coca Cola and cancel for products in digital currencies.
The next step of BTC and Coca-Cola Amatil
This association is doing in one of the most important moments and accurate to the realities of the world.
It should be noted that Coca-Cola Amatil is one of the most important companies of the two countries and also the largest company bottler in the world belonging to the firm of Coca Cola. In addition, at the present time this company manages to meet the needs of about 250 million users.
Then, this amount of people that are potential new users of Bitcoin, you can make the access to the digital currencies to be much larger.
In this regard, the CEO of Centrapay, Jerome Faury, said:
“Now that we have shown how it can work in Australia and New Zealand, we seek to grow the business at a global level”.
He added: “We have established a presence in North America and we will go to the market of the united States”.
Reduce the risk of COVID-19
The launch occurs at a strategic moment, because the use of digital currencies could reduce the physical contact with the vending machines, a concern prevailing during the current pandemic of the COVID-19.
In the opinion of Faury, the cryptocurrencies provide additional benefits to both companies as well as consumers. Among them, stands out the reduction of the use of payment mechanisms physical, a crucial topic in these times.
For this reason, Faury said:
“Centrapay comes with the added benefit of reducing the physical contact and deal with the problems of hygiene that we all know so acute due to the COVID-19”.
Finally, Coca Cola has decided to initiate this new step as a pilot, to observe the manner in which the cryptocurrencies were adopted by users who wanted to buy in the vending machines.
The incursion of Coca Cola in this wonderful world of cryptocurrencies, could be an important step towards the mass adoption of Bitcoin. What would be your opinion on it?