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The company held meetings in Colombia and Argentina to teach about bitcoin and its uses.Paxful, he highlights that it accepts ads in exchange for in cash, in person, as a competitive advantage.In the framework of a series of Meetups, carried out in different cities of Colombia and in Córdoba, Argentina, last September, the representatives of the platform of p2p of bitcoin, Paxful, announced that it will reinforce its activities to establish the leadership of its platform in Latin America as the leader of trade of bitcoins.Breaking News interviewed Magdiela Rivas, Manager of Paxful Latin America, to learn more details of its strategy in the region.Magdiela Rivas, during his presentation at the Meetup in Cordoba, Argentina, last September 30.
Image: Paxful Latin America / facebook.comRivas began by explaining that the current plan of the company is focused on the education about bitcoin and its main use cases.
There is a great need in the region to receive truthful information and know companies serious and real, we want people to see to Paxful as the best alternative to buy or sell bitcoin peer-to-peer, but more than anything, we want to learn from our users, tell us to what they are using the platform and that we can offer alternatives to suit the reality of each country”Magdiela Rivas – Manager Paxful Latam
With respect to the countries where they operate, Rivas clarified that the platform of Paxful is operational in all the countries of Latin america, but we are focusing strategically and in person, in the countries that have a higher adoption and knowledge of the use of the cryptocurrencies, such as Colombia, Mexico, Argentina and Peru. He also commented on the executive, despite being the second largest market p2p of bitcoin, the world’s largest Paxful is not very well known in Latin America and that are looking for strategic partners to position themselves.On the methods of payment that you accept Paxful in Latin america for deposits and withdrawals, explained that they offer more than 300 methods of payment on the platform, but the most popular in the region are still cash, bank transfer, PayPal, Western Union, Moneygram, Market Payment and gift cards.
Approach to the community of cryptocurrencies through Meetups
Paxful conducted last September 30, a Meetup in Cordoba, Argentina, with the support of the local community, Cordoba Bitcoin, in the framework of #PaxfulCriptoTour, which was also held in several cities of Colombia during the last two weeks of September, including Medellin, Manizales, and Pereira, among others.One aspect of the Meetup held in Cordoba, Argentina.
Image: Paxful Latin America / facebook.comCon respect to these activities, Rivas commented: “We have seen that the events have become a space of exchange between users of bitcoin who are interested in learning more about the platform and share valuable experiences with us, as well as people interested in starting to invest in the cryptocurrencies”.Another aspect of the CryptoTour of Paxful in Colombia.
Image: Paxful Latin America / facebook.comRivas commented that it will continue to be meetings of this kind to teach the uses of bitcoin and receive a feedback of the specific needs in each region.
Competitive advantages
We asked the regional manager of Paxful to explain if they offer competitive choices with respect to LocalBitcoins, which is widely used in the region, to which Rivas stated the following: “Paxful has something that the competition does not have, and is a more personal approach with our users, our helpdesk is 24/7 and the platform is much more user friendly. Our fees in the event of payment methods such as bank transfers are significantly lower than in LocalBitcoins (0.1%), additionally we accept trades cash in person, which is not accepted by the competition”.In that sense, Rivas explained that Paxful is concerned about the security of their users, so that they have a process of KYC (Know your Customer) very effective, supported by Artificial Intelligence and Biometrics. In addition with special filters to create offers such as for example, blocking of users by country, blocking commercial counterparts who are using VPN, the option of setting the time window in which a seller may expect the buyer to pay him, and to prevent the funds are retained for a long time, among others.These functionalities are available, says Rivas, in order that the vendors can protect their bids from potential scammers. Finally, he highlighted the social mission that has Paxful, so they created the initiative #BuildWithBitcoin to build 100 schools in emerging countries and already carry 2 schools built in Rwanda funded entirely with bitcoin.