Young people are much more interested in Bitcoin and the cryptocurrencies than any other group of people. But where they get the information? We assume that many are interested from personal searches on the Internet. However, somewhat surprising is that many have had their first contact with the cryptocurrencies through TikTok. TikTok is an application for sharing videos very popular. In it, Square launched a marketing campaign of influence, during December 2019. Something interesting of your marketing strategy is that paid to some of the biggest stars of TikTok to push your Cash App. Square is becoming viral and is introducing millions to Bitcoin and the world of crypto. In addition, this app earned about $ 150 million in revenue for Bitcoin in its last quarter. As reported by Business Insider. Before this, we have to remember that Square is directed by the executive director of Twitter and a supporter of Bitcoin, Jack Dorsey. Dorsey worked with the musician Shiggy, who had previously created a song called Cash App, and with it the accumulated 136.5 million views on the video. To achieve this they used the hashtag #cashappthatmoney. Cash App, which saw them double their first-time buyers of Bitcoin after a redesign of the application in September, is one of the paid apps for most popular mobile in the united States. In addition, we must recognize that it is currently the second financial application most popular in the Apple App Store. Other companies in addition to Square are developing products and services that will facilitate the way towards the purchase of Bitcoin. Some examples are Facebook and Samsung. TikTok is a social network quite dynamic and their use of marketing on the part of Square is quite innovative to attract young people to the world of Bitcoin and the cryptocurrencies
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But, how do you help these ideas to the popularity of Bitcoin?
The slow adoption of Bitcoin, which has not fulfilled the expectations after the epic bull run of BTC in 2017, is often attributed to the exchanges and applications technologically complex. It is precisely this complexity of platform which delays the arrival of new potential users. Before this, Square explained that in order for Bitcoin to become a global currency in widespread use, which cannot be stopped or manipulated in favor of no one, require “improvements , the security, privacy, and scaling of Bitcoin”. However, research has suggested that many people who still have not bought Bitcoin would be interested in doing so. An indication of this is found in projects such as Grayscale Bitcoin Trust. This is an active investment in BTC, which is quoted on the stock exchange, and is among the top five holdings of shares of Millennials. Next to this company, we have tech giants such as Amazon, Apple, Tesla and Facebook. The following two tabs change content below. A degree in Liberal Studies from the Metropolitan University. Lover of innovation and a believer of the technology for the future.